Callaway E-R-C Soft

Manufacturer:Callaway Golf Company
Spin Rate Driver:Low
Spin Rate Iron:Medium
Ball Type (# of Pieces):3
Cover Composition:Urethane

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Additional Product Information:

This ball made the 2019 Golf Digest “Gold” Hot List. “ERC” stands for Callaway’s founder, Ely Reeves Callaway due to his passion for developing revolutionary products. ERC Soft has unique triple track lines for lining up putts, a hybrid multi-material cover, and Callaway’s largest ever graphene-infused core. This is a lower compression ball with low spin off the driver and medium spin with the short irons.

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Interesting Facts:

Callaway Golf Company was founded by former Burlington Industries textile president, Ely R. Callaway, Jr. Callaway was raised in Lagrange, GA and was a graduate from Emory University. Callaway became very successful in the textile industry and was very fond of playing golf. When golfing, Callaway would use clubs by Hickory Sticks. The clubs were constructed of hickory-shafts with a steel core. At that time, Hickory Sticks was owned by Richard Parente and Dick De La Cruz. As Hickory Sticks started running low on funds, they sought investors to help the company and approached Callaway. At the time, he had just sold his vineyards for a $9 million profit. Then in 1982, he bought half of Hickory Sticks, the company was renamed to Callaway Hickory Stick USA. In 1984, Callaway bought the rest of the company for $400,000. In 1983, he became president and moved the company to Carlsbad, California where he sold clubs out of his Cadillac. The company eventually changed to its present name in 1988.