Additional Product Information:
This ball made the 2019 Golf Digest “Gold” Hot List. A 4-piece performance golf ball. Same ball as the Chrome Soft except the Chrome Soft X will feel a little more firm.
Ben Stow, Rikard Karlberg, Edoardo Lipparelli, Luca Cianchetti, Lee Janzen
In 1981, Ely Callaway sold Callaway Vineyard and Winery to Hiram Walker & Sons for more than $14 million— a $9 million profit. Callaway Golf was founded in 1982 by the late Ely Callaway, a visionary entrepreneur who operated under a simple but profound business promise: Deliver Demonstrably Superior, Pleasingly Different products and services. That philosophy turned what was originally a boutique manufacturer of high-quality wedges and putters into the world’s largest maker of premium, performance golf products.
Callaway’s new Chrome Soft Truvis golf balls currently represent 30 percent of sales in the Chrome Soft golf ball category. A reason for the Truvis design: Soccer is the world’s most popular sport (about 115 million people watched the 2015 Super Bowl, while more than 1 billion tuned into the 2015 FIFA World Cup final), and a golf ball designed with soccer-ball like pentagons is certainly a shift from the norm — a shift that is apparently working.
The Truvis design is treated as a logo on a golf ball, meaning you can play a Chrome Soft regular ball (all white or all yellow) and switch in a Truvis Chrome Soft ball mid-round without violating the USGA’s one-ball rule.